GENTRIFICATION

BUBBLE SCHMEISIS / Nick Cassenbaum

BUBBLE SCHMEISIS / Nick Cassenbaum

Cultural identity is made out of little, everyday things, just as the character of a neighbourhood is made up of the everyday rather than the exceptional. The best sign of gentrification in London’s East End isn’t the Cereal Killer Café, but the slow closure of its greasy spoons and corner shops and their replacement with more Pret A Mangers. Nick Cassenbaum’s performance is about Jewish identity, and the self-care ritual of the Schvitz, an intergenerational steam bath that unfolds as a psychogeographic narrative of the Jewish East End. It has orbiting interests of personal, urban and cultural history, and through them questions the identities of individuals, groups and cities.